TREND PREDICTION | CONCEPT DEVELOPMENT | GRAPHIC DESIGN | BRANDING | MARKETING |
Live client brief to identify and implement a macro trend resulting in a North Face x Black Tomato collaboration marketed via immersive pods sited in high footfall locations linked to a bespoke app.
C O N C E P T
A race for attention is raging in this era of non-stop digital distraction. Image-focused digital platforms are creating feelings of inadequacy and anxiety, driving our fragmented selves to frantically search for our own identities. Our ‘always on’ culture blurs the line between work and pleasure to the point where uninterrupted downtime is non-existent. In a bid to achieve a healthy balance between technology and reality, people are temporarily withdrawing from this oversaturated, always on, narcissistic culture to rediscover human connection, community, nature and real life experiences.
TREND BOOK
D I G I T A L M A R K E T I N G S T R A T E G Y
Created for a potential collaborative project with The North Face and Black Tomato ‘Get Lost’ for people who crave the option to completely disconnect from technology and immerse in real, visceral, tangible experiences.
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